Authorized Channel-Partner Site · Project by Bhumika Realty
Where Global Brands Belong.
Where Investment Finds Stability.
Talk to an Authorized Channel-Partner Specialist
Get pricing, floor plan and pre-launch offer details on WhatsApp within 10 minutes — direct from the project's authorized channel partner (HRERA Reg. HRERA-PKL-REA-3126-2024).
The Icon is a Level-1 premium anchor destination on NH-19, Sector 27A — combining retail, exclusive residences and luxury hospitality in a single, RERA-approved address by Bhumika Realty (60+ years of trust).
Bhumika Realty's Brand Ambassadors
Great Partnerships
Build Great Legacies.
Bhumika Realty is represented by Indian cricket captain Rohit Sharma and Ritika Sajdeh— a partnership announced by the developer that reflects the group's positioning around consistency, leadership and long-term value creation across its real-estate portfolio.
Watch · Project Film
Unveiling The Vision. Unveiling The Icon.
A 90-second look at Faridabad's first RERA-approved mixed-use development — premium retail, exclusive residences and luxury hospitality on NH-19, Sector 27A.
A New Retail Era For Faridabad
Three landmark experiences. One iconic address.
Faridabad is entering a new phase of lifestyle evolution — one that demands large-format, premium experiences previously available only in Delhi, Noida or Gurugram. The Icon brings them home, on Bhumika Realty's three flagship development pillars.
Premium Retail
International-scale storefronts curated for premium department stores, fashion anchors, electronics and lifestyle brands. Hypermarket, multiplex, food court & alfresco F&B and a family entertainment centre on the same address.
Exclusive Residences
Limited-inventory 3 BHK + Study + Domestic Help homes designed in collaboration with YOO Studio — all flats front-facing with 180° wrap-around balconies and a grand club house with swimming pool.
Luxury Hospitality
An anchor 5-star Holiday Inn with 200+ elegantly designed rooms, board rooms & banquet, fine dining and cafés — bringing global hospitality standards to Faridabad. Anticipated opening FY 2028.
Tenant Mix
30+ premium brands have already chosen The Icon.
From global electronics and fashion anchors to India's most-loved F&B and lifestyle names — the Level-1 retail mix is being curated for daily-relevance footfall and long-term tenant quality.
← swipe to see all brands →
Brand names and marks shown above are the property of their respective owners and are reproduced from the developer's official project deck to indicate confirmed and prospective tenants at The Icon. Their inclusion does not imply endorsement of this channel-partner website by the brands.
Investor Advantage
Why Level-1 anchor space attracts long-term investors.
Level-1 anchor space is generally considered the most stable asset class within Indian mall retail — large floor plates leased to national or international brand tenants on multi-year contracts. The actual rental and capital outcomes in any specific case depend on multiple factors outside the channel partner's and developer's control.
Anchor Space — Level 1, Sector 27A
Indicative pricing for an average 300 sq.ft. Level-1 anchor unit.
*PLC and other charges as applicable. All prices are indicative as per the project brochure and subject to revision at the developer's sole discretion. Final pricing, terms and inventory will be confirmed at the time of booking through the Authorized Channel Partner.
Why Level-1 anchors outperform
Six structural reasons large-format anchor space tends to lead the rest of the mall.
- 📈 Designed for higher monthly rentals from large-format leasing typical of Level-1 anchors
- 🏷 Targeted at reputed national & international brand tenants per the developer's leasing plan
- 💵 Cash flow structured to begin from possession (subject to actual leasing milestones)
- 🏛 An asset class typically considered institutional-grade by Indian mall-retail investors
- 🔁 Lease structures customarily include periodic rental escalations
- 🛡 Anchor leases generally see lower vacancy churn than inline retail
Not investment advice. The descriptions above are general industry context about the Level-1 anchor-retail asset class and are sourced from publicly available real-estate market data and the developer's official project brochure. Nothing on this page constitutes investment, financial, tax, accounting or legal advice. No specific return, rental yield, capital appreciation, or exit value is being promised, guaranteed or projected. Actual outcomes in any individual booking depend on factors including but not limited to overall economic conditions, the developer's leasing performance, regulatory changes, tenant mix and market liquidity — all of which are outside the control of the authorized channel partner operating this website. Prospective buyers should consult their own qualified financial and legal advisors and independently verify the latest RERA-approved disclosures at haryanarera.gov.in before making any booking or financial commitment.
Institutional & Banking Confidence
₹170 Cr already raised. Top banks & HFCs on board.
The Icon has secured ₹170 crore in financing from Aditya Birla Sun Life AMC and global real-estate investor BGO— a strong vote of institutional confidence in the project's underwriting and delivery roadmap.
Project Funding Raised
Debt funding from Aditya Birla Sun Life AMC and global real-estate investor BGOfor The Icon, Faridabad — featured in the Economic Times and across India's leading business media.
Powered By — Banking & Home-Finance Partners
Home-loan facilitation available through ICICI Bank, ICICI Home Finance, Tata Capital Housing Finance and Mahindra Home Finance. Loan sanction subject to lender's independent credit assessment.
Location Advantage
Visibility that sells.
Located on the main NH-19 (Delhi–Mathura Road) corridor in Sector 27A, the anchor space enjoys the strongest commercial advantage within the mall.
- ▸Immediate visibility from the main entrances
- ▸Direct access from escalators and lifts
- ▸Natural spill-over from the food court, retail and entertainment zones
- ▸High walk-in frequency across weekdays and weekends
- ▸Direct frontage to NH-19 / Mathura Road traffic
- ▸Consistent footfall · high brand recall · strong sales performance
The Icon, NH-19, Plot No. 4,
Opposite Metro Pillar 627,
Sector-27A, Faridabad,
Haryana – 121003
Authorized Channel Partner
HRERA Reg. No. HRERA-PKL-REA-3126-2024
Valid till 21.10.2029 · Haryana Real Estate Regulatory Authority, Panchkula
Master Plan & Floor Plan
Designed for comfort and scale.
Wide floor plates, large storefronts, easy navigation for families and senior citizens — and clutter-free shopping zones built for a global-format retail experience.
*Plans, layouts and unit numbering are indicative and subject to approvals/changes. Final inventory will be shared on enquiry.
Two Smart Ways To Invest
Payment Plan
Choose the structure that fits your investment goals — assured monthly returns from booking, or an upfront NPV-discounted plan.
| On Booking | ₹5,00,000 |
| Within 90 days from booking (less booking amount) | 25% — ₹16,00,000 |
| Within 180 days from booking | 25% — ₹21,00,000 |
| On completion of super structure of retail | 25% — ₹21,00,000 |
| On offer of possession | 25% — ₹21,00,000 |
| Net Payable | ₹84,00,000 |
| On Booking | ₹5,00,000 |
| Within 90 days (less booking amount, NPV @ 32.5%) | ₹16,00,000 → ₹9,17,500 |
| Within 180 days from booking (NPV @ 28%) | ₹21,00,000 → ₹15,12,000 |
| On completion of super structure of retail | ₹21,00,000 |
| On offer of possession | ₹21,00,000 |
| Net Payable | ₹71,29,500 |
Apple MacBook Air on 25% payment
Customer gets a 15-inch Apple MacBook Air (Apple M4 chip, 256GB) on completion of 25% payment in any plan opted. If the client does not want a MacBook, an amount of ₹90,000 shall be adjusted against the consideration.
Lucky Spin Wheel — guaranteed gifts
Spin the lucky wheel on spot booking and walk away with a guaranteed gift worth ₹20,000. *Terms & conditions apply as per the official offer document.
All amounts and schemes are reproduced from the official project brochure for indicative reference. *PLC and other charges as applicable. Customer is requested to verify the latest scheme directly with the developer / authorized channel partner before booking.
About The Developer
Bhumika Realty — six decades of curating destinations.
Part of the Bhumika Group, Bhumika Realty is a Great Place To Work®-certified developer with 60+ years of trust, a ₹4,000 Cr group turnover and presence across 100+ locations in 4 states. The Icon is the group's flagship mixed-use development and joins an operating portfolio that already includes the largest mall in Rajasthan.
- ›Urban Square, Udaipur — largest mall in Rajasthan, 6.9-acre footprint, 650 ft mall frontage. Operational. Designed by Bentel Associates.
- ›Keys Lite by Lemon Tree Hotels — premium hotel suites within Urban Square. Operational.
- ›NHPC Metro Station, Faridabad — leased from DMRC, operational since Aug 2024 with Zudio, Intune, Aula Banquet and The BBQ Company onboarded.
- ›Pipeline: luxury integrated plotted townships across Faridabad, Sonipat, Meerut, Vrindavan and Sohna; luxury group housing in Gurugram.
Buyer's Frequently Asked Questions
Everything you wanted to ask about The Icon.
Where exactly is The Icon located in Faridabad?
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The Icon is located on NH-19 (Delhi–Mathura Road), Plot No. 4, opposite Metro Pillar 627, Sector-27A, Faridabad, Haryana – 121003. The site has direct frontage to NH-19 and is on the main Delhi–Faridabad commuter corridor.
Who is the developer of The Icon and what is the project RERA number?
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The developer / promoter is Bhumika Shopping Centre India Pvt. Ltd. (CIN U70100DL2019PTC351009), part of the Bhumika Group, which carries 60+ years of trust in real estate and retail under the umbrella brand Bhumika Realty. The project is registered with the Haryana Real Estate Regulatory Authority under RERA registration number HRERA-PKL-FBD-793-2025 (Project Name: The Icon). You can verify this at haryanarera.gov.in.
What is on offer at The Icon — is it only retail?
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The Icon is Faridabad’s first RERA-approved mixed-use development. It combines three landmark uses on a single address: premium retail (large-format Level-1 anchor stores plus inline shops), exclusive residences and a luxury hospitality (hotel) component.
What is the typical anchor unit size and price?
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The Level-1 anchor unit configuration in the official brochure is an indicative average size of 300 sq.ft. at a list rate of ₹30,000 per sq.ft., with a launch discount of ₹1,000 and a channel-partner discount of ₹1,000. The net Basic Sale Price works out to ₹28,000 per sq.ft. — approximately ₹84.00 L for a 300 sq.ft. unit. PLC and other charges are applicable as per the developer.
What payment plans are available?
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Two payment structures are offered as per the official brochure, both for a 300 sq.ft. anchor unit. Option A — Assured Return Scheme: ₹5,00,000 on booking, followed by four 25% slabs (₹16,00,000 within 90 days less booking amount, ₹21,00,000 within 180 days, ₹21,00,000 on completion of super-structure, ₹21,00,000 on offer of possession) — net payable ₹84,00,000. Option B — NPV Scheme: same milestone structure, but the 90-day slab of ₹16,00,000 is reduced to ₹9,17,500 and the 180-day slab of ₹21,00,000 is reduced to ₹15,12,000 under the developer's NPV-discount calculation — net payable ₹71,29,500. PLC and other charges apply, and both schemes remain subject to the developer's prevailing terms at the time of booking.
Are there any pre-launch offers right now?
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Yes. The current pre-launch offer in the brochure includes a 15-inch Apple MacBook Air (M4 chip, 256GB) on completion of 25% payment in any plan opted — with a ₹90,000 alternative cash adjustment if the customer does not want the laptop. There is also an on-spot booking lucky-spin offer with a guaranteed gift worth ₹20,000. Offers are subject to the developer’s terms and conditions and may be revised or withdrawn without notice.
How do I book a site visit or get the floor plan?
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Submit the enquiry form on this page and an authorized channel-partner specialist will respond on WhatsApp within 10 minutes. You can also call directly on +91 98100 06976 or message on WhatsApp at the same number. The authorized channel partner is registered with HRERA under reg. no. HRERA-PKL-REA-3126-2024 (valid till 21.10.2029).
Who are the brand ambassadors of Bhumika Realty?
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Bhumika Realty's brand ambassadors are Indian cricket captain Rohit Sharma and Ritika Sajdeh. The partnership reflects the developer's positioning around consistency, leadership and long-term value creation across its real-estate portfolio.
Which brands have already been onboarded at The Icon?
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Per the developer's official deck, premium brands already onboarded for The Icon include Apple, Samsung, Vivo, Adidas, Levi's, FILA, Park Avenue, The Raymond Shop, Raymond Made-to-Measure, Raymond Ready-to-Wear, ColorPlus, Mufti, Linen Club, Intimissimi, Clovia, Ethnix by Raymond, Shree, Delsey Paris, The BBQ Company, Tossin Pizza, Honey & Dough, Blue Tokai Coffee Roasters, Fredo's, Waffle World, Palmonas, Ethera, LOOKS Salon, Gitanjali Salon, The Sleep Company, Metro Shoes, Mochi, Trends Footwear and many more. Brand mix is subject to addition or change by the developer.
Has The Icon raised institutional funding?
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Yes. The Icon has secured ₹170 crore in debt funding from Aditya Birla Sun Life AMC and global real-estate investor BGO. The transaction has been featured in the Economic Times, CNBC TV18, News18, ThePrint, Press Trust of India, Realty.com and IndiaRetailing.
What financing partners are available for buyers?
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Home-loan facilitation is available through ICICI Bank, ICICI Home Finance, Tata Capital Housing Finance and Mahindra Home Finance for The Icon. Loan sanction is subject to each lender's independent credit assessment.
Who designed The Icon's residences?
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The exclusive residences at The Icon are being designed in collaboration with YOO Studio, the global luxury-design house. Per the developer's deck, the residence configuration is 3 BHK + Study + Domestic Help, with all flats front-facing, 180-degree wrap-around balconies and a grand club house with swimming pool.
What is the hospitality offering at The Icon?
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An anchor 5-star Holiday Inn with 200+ elegantly designed rooms is planned at The Icon, with an anticipated grand opening in FY 2028. The hospitality block also includes board rooms, banquet space, fine dining and cafés.
Is this website operated by the developer?
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No. This website is operated by an authorized channel partner of Bhumika Realty for The Icon project. The information shown here is sourced from the developer’s official project brochure and corporate deck and is for information purposes only — it does not constitute an offer for sale. For final, binding terms and current inventory, please refer to the developer’s official website and the HRERA project page (https://haryanarera.gov.in).
Limited Anchor Inventory
Be among the first to lock in pre-launch pricing.
Speak to an authorized sales specialist for floor plans, payment plans, current availability and a no-obligation site visit to The Icon at Sector 27A, Faridabad.
Schedule a Site Visit
A specialist will WhatsApp you details & coordinate a visit at your convenience.